Website Audit - Check Your Site Quality

Let's illustrate the importance of a website audit using an example. You go online to shop around for something you really need. Then you find it in two places, site A and site B. Both sites offer you excellent quality products, big discounts, etc. However, site A is much slower than site B, and you come across broken links and missing images from time to time. A simple question - where will you buy?

The answer is quite natural and our research confirms that up to 27% of visitors leave sites because of a broken link or slow pages. Can you afford losing one third of your customers?

Broken links and even incorrectly rendered images can seriously damage site's credibility.

The credibility of your website is especially important in the World Wide Web, because here you don't see a seller in person and the risk of fraud is several times higher. You would certainly choose to purchase from a website that looks professional and works like a Swiss watch: its owner probably invested a lot of time and money to achieve this effect, UNLIKE a fraudster who makes a website to last for one week and doesn't care about what would happen to it when it finally compromises itself and loses its reputation. A broken link checker is what helps you keep looking professional and inspire trust.

A website audit is a process of detecting and reporting all usability and credibility problems on a website. It involves analysis of the site for several factors, such as:

• Broken links and anchors
• Missing images and their attributes
• Incorrectly displayed graphics
• Slow pages
• Old pages
• Hard-to-reach or non-linked pages
• Missing (or improperly formatted) META information – such as a META Description tag - and especially a TITLE tag that seriously affects your search engine rankings.

As a result, such a website audit will give you:

• A clean and professional look for your website to attract and keep visitors interested, reassured and loyal and

• Information on the abandonment rate and bottlenecks in the conversion funnels which will help you troubleshoot technical and marketing deficiencies.

Unfortunately, there is no website audit software yet that would estimate how appealing and attractive your site looks. Fortunately, there IS a website audit software program that would check and report all credibility factors.